Do you know the feeling of lightness when everything in life goes like clockwork? Circumstances are in your favor, events are lined up along the chain in the most comfortable scenario. You are relaxed, confident and satisfied... Imagine? Everyone dreams of experiencing these feelings! Especially when a life-changing event such as a wedding is ahead. Here you cannot make a mistake, replay or reshoot another time.

My name is Oxana Pustovaya, I am the CEO of the international tour operator Prima Strada. We call ourselves a "wedding operator" and offer a new format for organizing weddings 360 degrees in Italy for foreign couples.

The main advantage of Prima Strada is 10 years of successful work as an international tour operator and logistician. The concept of "turnkey wedding" is not just empty words for us. Our clients no longer need to worry about obtaining a visa, insurance, buying tickets, organizing transfers and accommodating guests. We will help you to develop a concept, draw up a program, organize a ceremony, link together all specialists: photographers, videographers, decorators, designers... Newlyweds can simply relax and devote time to each other, rather than endless troubles and organizational issues.

We specialize in the Tuscany region and look forward to new partners in other regions of Italy!
I am glad to present to your attention our wedding project "Greenery Botanical Wedding" for a Russian couple, Vadim and Irina. We were faced with a non-standard task: to open for newlyweds and guests the wonderful world of Tuscany, combining the culture of Russian weddings and Italian traditions.

A unique place with strong energy and history, an original concept, sophisticated decor in rustic harmoniously combined, creating a unique, mystical atmosphere filled with vivid impressions and discoveries.

Accommodation in the 19th century estate, a ceremony in the old abbey of San Galgano, walks through the Tuscan fields, tasting of national cuisine – all this and much more intertwined in an amazingly beautiful journey to the very heart of Italy.
Particular attention was paid to guests. They received an invitation, a program and detailed dress code wishes in advance. In the rooms of each guest there were gifts and a touching personal letter from the newlyweds with a request to write their cherished wishes on “My wish” cards. After the wedding cake and fireworks there was a surprise for everyone – Vadim and Irina invited their guests to go down to the pond to a special area with beautiful decor to light the lanterns with desires and let them swim... towards the performance!

We are happy that we were both organizers and participants of this magical event! With trepidation and pride, we invite you to get acquainted with the details of our project and find out how Vadim and Irina spent the most important days in their lives.

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Each guest received a personalized envelope with an invitation, a program, a personal letter from the newlyweds, a wedding program, dress code recommendations for every day and a “My Wish” card.
Beautiful envelope with a wax seal, a twine and a sprig of rosemary from Toscana.